IDEA was a live client project initiated for The Museum of Design Atlanta (MODA). Our ask was to undertake a comprehensive revitalization effort of its summer camp program. Our insights were informed by an extensive research phase, comprising field research and interviews with middle school students.

Through our investigations, we came to understand that MODA required not merely a revamped summer camp, but a complete overhaul of its educational approach for young creative minds. Our strategy for IDEA prioritized community engagement, adaptability, and fostering an atmosphere of fun as we devised a rollout plan for implementation.